When it comes to golf getaways, Myrtle Beach offers more than just world-class fairways and scenic tee shots. It’s also home to an eclectic dining scene—and no group of restaurants captures the spirit of coastal cuisine and cosmopolitan flair better than the SOHO family of establishments.

Founded by local restaurateur Sam Lauren, the SOHO collection has grown into a culinary empire with something for every appetite and time of day. From rooftop sushi lounges to waterfront oyster bars and stylish bistros, this is one stop no traveling golfer should miss.

🥢 The Original SOHO: Where It All Started

The journey began at SOHO on 21st Avenue North, nestled in the heart of Myrtle Beach. This flagship location quickly became known for its chic, urban ambiance, rooftop bar, and bold menu blending sushi, hibachi, premium steaks, and international flavors. It attracted locals, vacationers, and—importantly—golfers looking for a place to unwind in style.

With indoor and rooftop seating, happy hour deals, and live entertainment, the 21st Ave location remains the soul of the brand and a “first-night tradition” for many returning golf groups.

🍣 The SOHO Experience: Elevated Dining with Global Flair

The original SOHO Steak & Seafood Sushi Bar on 21st Avenue North set the tone for a brand that blends modern ambiance with Asian-inspired cuisine, premium steaks, and fresh seafood. Its rooftop bar has become a hotspot for golfers looking to relax after a day on the course, with happy hour specials, live music, and a sleek, lounge-style vibe.

As the concept grew, so did the number of locations:

  • SOHO North (North Myrtle Beach) – A laid-back sister location just minutes from area courses. This spot recently expanded to include breakfast and lunch, catering to early risers looking to fuel up before a morning tee time.

  • SOHO Waterway (9715 N Kings Hwy) – The newest iteration sits along the Intracoastal Waterway, blending waterfront views with an elevated take on surf-and-turf dining. Dock-and-dine options make it a favorite for boaters and those seeking a memorable sunset meal.

Each SOHO spot delivers something unique—but all are anchored in attentive service, modern design, and a globally inspired menu that travels from hibachi to house-aged steaks to fresh-off-the-boat sushi.

🥩 Uptown Bistro & Bakery: Elegant Yet Casual

The group’s newest addition, UpTown Bistro, is already making waves in the Myrtle Beach dining scene. Located on North Kings Highway, this refined eatery offers a stylish fusion of steakhouse sophistication and bakery charm.

  • Breakfast & Lunch: Open daily from 7 AM to 3 PM, UpTown serves handcrafted pastries, gourmet breakfast plates, and fresh takes on Southern staples.

  • Dinner: By night, the bistro transforms into an upscale steakhouse serving USDA Prime cuts, fresh seafood, and artisan cocktails—with live music and indoor/outdoor seating overlooking the water.

It’s the perfect place for a post-round celebration or romantic date night while in town for a golf trip.

🦪 Clearwater Oyster Bar & Grill + Toasty: Laid-Back, Local, Delicious

Rounding out the collection is a casual yet flavorful combo:

  • Clearwater Oyster Bar & Grill – Situated along the Waterway and right next to SOHO Waterway, this spot is your go-to for fresh oysters, classic seafood plates, cold beers, and a relaxed, coastal atmosphere. There’s even boat access for golfers coming in off a charter.

  • Toasty (Breakfast & Lunch CafĂ©) – Tucked next door, Toasty is a cozy breakfast joint serving hearty classics, fresh-roasted coffee, and quick bites perfect for grabbing before that 8 AM tee time. It’s fast becoming a favorite among locals and early-bird golfers alike.

⛳ Why Every Golfer Should Make a Stop Here

Whether you’re rolling into town for a buddies’ trip or planning a couple’s golf retreat, the SOHO restaurant family offers:

  • Convenient locations near top golf courses

  • Flexible dining from sunrise to late night

  • Waterfront and rooftop settings to wind down

  • Menus that balance comfort with culinary creativity

From the first mimosa at Toasty to the last cocktail at SOHO’s rooftop lounge, these venues provide the kind of complete experience that turns a golf trip into a full-blown memory.

🏌️‍♂️ Final Word: Must-Visit Dining for the Traveling Golfer

SOHO and its sister restaurants aren’t just places to eat—they’re part of the Myrtle Beach lifestyle. Whether you’re chasing birdies or just looking to savor the view, this restaurant group offers unmatched variety, quality, and hospitality.

Put it on your itinerary. You’ll come for the food—and you’ll come back for the vibe.